{"title":"Neermathalam","description":"\u003cp\u003e\u003cstrong\u003eNeermathalam\u003c\/strong\u003e is inspired by the timeless writings of Madhavikutty and the quiet beauty of Kerala during the monsoon. Rooted in memory, nature, and heritage, the collection reflects the spirit of Onam through handcrafted silhouettes, natural fabrics, and thoughtful design.\u003c\/p\u003e\n\u003cp\u003eDrawing from the story of Neeli, whose memories of Kolkata meet the rain-soaked landscapes of Kerala, Neermathalam brings together two places that shaped her journey. The result is a collection that celebrates tradition, nostalgia, and contemporary craftsmanship.\u003c\/p\u003e\n\u003cp\u003eMade with handloom textiles and sustainable practices, every piece is designed to be cherished beyond the season, carrying forward the values of slow fashion and conscious living.\u003c\/p\u003e","products":[{"product_id":"copper-saree","title":"Jamdani Cotton Saree with Copper and Zari Border","description":"\u003ch4 class=\"PDq2pG_selectionAnchorContainer\" data-end=\"411\" data-start=\"255\"\u003eA pure Jamdani cotton saree featuring a copper contrast and elegant zari border, offering a lightweight drape, breathable comfort, and timeless sophistication.\u003cspan class=\"PDq2pG_selectionAnchor\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp data-end=\"806\" data-start=\"413\"\u003eWrap yourself in the timeless beauty of this saree from the Neermathalam collection. Inspired by Kerala's vibrant landscapes and the warmth of traditional celebrations, it embodies effortless elegance. \u003cbr\u003e\u003cbr\u003eWoven from 100% pure Jamdani cotton from West Bengal, its delicate weave, striking red contrast, and graceful zari border celebrate the harmony of heritage, craftsmanship, and enduring style.\u003c\/p\u003e","brand":"EARTHY YARNS","offers":[{"title":"Default Title","offer_id":40389003018304,"sku":"10","price":5870.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8214\/2016\/files\/56_web.png?v=1783972470"},{"product_id":"lilac-saree","title":"Jamdani Cotton Saree with Lilac and Zari Border","description":"\u003ch4 data-start=\"255\" data-end=\"411\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA pure Jamdani cotton saree featuring a lilac and elegant zari border, offering a lightweight drape, breathable comfort, and timeless sophistication.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp data-start=\"413\" data-end=\"806\"\u003eWrap yourself in the timeless beauty of this saree from the Neermathalam collection. Inspired by Kerala's vibrant landscapes and the warmth of traditional celebrations, it embodies effortless elegance.\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"806\"\u003eWoven from 100% pure Jamdani cotton from West Bengal, its delicate weave, striking red contrast, and graceful zari border celebrate the harmony of heritage, craftsmanship, and enduring style.\u003c\/p\u003e","brand":"EARTHY YARNS","offers":[{"title":"Default Title","offer_id":40389010784320,"sku":"","price":5910.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8214\/2016\/files\/PHOTO-2024-09-12-20-51-17_2.jpg?v=1783971559"},{"product_id":"green-saree","title":"Jamdani Cotton Saree with Green and Zari Border","description":"\u003ch4 data-start=\"255\" data-end=\"411\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA pure Jamdani cotton saree featuring a green contrast and elegant zari border, offering a lightweight drape, breathable comfort, and timeless sophistication.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp data-start=\"413\" data-end=\"806\"\u003eWrap yourself in the timeless beauty of this saree from the Neermathalam collection. Inspired by Kerala's vibrant landscapes and the warmth of traditional celebrations, it embodies effortless elegance. \u003cbr\u003e\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"806\"\u003eWoven from 100% pure Jamdani cotton from West Bengal, its delicate weave, striking red contrast, and graceful zari border celebrate the harmony of heritage, craftsmanship, and enduring style.\u003c\/p\u003e","brand":"EARTHY YARNS","offers":[{"title":"Default Title","offer_id":40389021761600,"sku":"","price":5910.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8214\/2016\/files\/37_web.png?v=1783971404"},{"product_id":"silver-saree","title":"Jamdani Cotton Saree with Silver and Zari Border","description":"\u003ch4 data-start=\"255\" data-end=\"411\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA pure Jamdani cotton saree featuring a silver contrast and elegant zari border, offering a lightweight drape, breathable comfort, and timeless sophistication.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp data-start=\"413\" data-end=\"806\"\u003eWrap yourself in the timeless beauty of this saree from the Neermathalam collection. Inspired by Kerala's vibrant landscapes and the warmth of traditional celebrations, it embodies effortless elegance.\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"806\"\u003eWoven from 100% pure Jamdani cotton from West Bengal, its delicate weave, striking red contrast, and graceful zari border celebrate the harmony of heritage, craftsmanship, and enduring style.\u003c\/p\u003e","brand":"EARTHY YARNS","offers":[{"title":"Silver","offer_id":40389969870912,"sku":"","price":5870.0,"currency_code":"INR","in_stock":true},{"title":"Gold","offer_id":40389969903680,"sku":"","price":5870.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8214\/2016\/files\/PHOTO-2024-09-13-12-07-495.jpg?v=1726209514"},{"product_id":"red-saree","title":"Jamdani Cotton Saree with Red and Zari Border","description":"\u003ch4 data-start=\"255\" data-end=\"411\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA pure Jamdani cotton saree featuring a red contrast and elegant zari border, offering a lightweight drape, breathable comfort, and timeless sophistication.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp data-start=\"413\" data-end=\"806\"\u003eWrap yourself in the timeless beauty of this saree from the Neermathalam collection. Inspired by Kerala's vibrant landscapes and the warmth of traditional celebrations, it embodies effortless elegance. Woven from 100% pure Jamdani cotton from West Bengal, its delicate weave, striking red contrast, and graceful zari border celebrate the harmony of heritage, craftsmanship, and enduring style.\u003c\/p\u003e","brand":"EARTHY YARNS","offers":[{"title":"Default Title","offer_id":40389973704768,"sku":"","price":5910.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8214\/2016\/files\/PHOTO-2024-09-13-12-17-45.jpg?v=1783970600"},{"product_id":"blue-saree","title":"Jamdani Cotton Saree with Blue and Zari Border","description":"\u003ch4 data-start=\"257\" data-end=\"414\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA pure Jamdani cotton saree featuring a blue contrast and elegant zari border, offering a lightweight drape, breathable comfort, and timeless sophistication.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp data-start=\"416\" data-end=\"818\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eWrap yourself in the serene beauty of this saree from the Neermathalam collection. Inspired by Kerala's tranquil backwaters and the gentle hues of the monsoon sky, it captures the essence of timeless elegance. Woven from 100% pure Jamdani cotton from West Bengal, its delicate weave, vibrant blue contrast, and graceful zari border celebrate the harmony of nature, heritage, and enduring craftsmanship.\u003c\/p\u003e","brand":"EARTHY YARNS","offers":[{"title":"Default Title","offer_id":40389977342016,"sku":"","price":5910.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8214\/2016\/files\/PHOTO-2024-09-13-12-21-21_6.jpg?v=1783971458"},{"product_id":"salwar-with-border","title":"Jamdani Cotton Salwar Set with Border","description":"\u003ch4 data-start=\"231\" data-end=\"378\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA pure Jamdani cotton salwar set inspired by Kerala's timeless traditions, crafted for breathable comfort, graceful drape, and effortless elegance.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp data-start=\"380\" data-end=\"809\"\u003eStep into the heart of Kerala with this salwar set from the Neermathalam collection. Infused with the spirit of Onam and the richness of Malayali heritage, it blends the elegance of traditional attire with a contemporary silhouette.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"809\"\u003eCrafted from 100% pure Jamdani cotton, it celebrates the beauty of artisanal craftsmanship while offering comfort for festive occasions and everyday elegance.\u003c\/p\u003e","brand":"EARTHY YARNS","offers":[{"title":"Silver","offer_id":40390021447744,"sku":"","price":7225.0,"currency_code":"INR","in_stock":true},{"title":"Gold","offer_id":40390021480512,"sku":"","price":7225.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8214\/2016\/files\/PHOTO-2024-09-13-13-35-382.jpg?v=1726214771"},{"product_id":"salwar","title":"Jamdani Cotton Salwar Set","description":"\u003ch4 data-start=\"231\" data-end=\"378\" class=\"PDq2pG_selectionAnchorContainer\"\u003eA pure Jamdani cotton salwar set inspired by Kerala's timeless traditions, crafted for breathable comfort, graceful drape, and effortless elegance.\u003cspan aria-hidden=\"true\" class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003cp data-start=\"380\" data-end=\"809\"\u003eStep into the heart of Kerala with this salwar set from the Neermathalam collection. Infused with the spirit of Onam and the richness of Malayali heritage, it blends the elegance of traditional attire with a contemporary silhouette.\u003c\/p\u003e\n\u003cp data-start=\"380\" data-end=\"809\"\u003eCrafted from 100% pure Jamdani cotton, it celebrates the beauty of artisanal craftsmanship while offering comfort for festive occasions and everyday elegance.\u003c\/p\u003e","brand":"EARTHY YARNS","offers":[{"title":"Copper","offer_id":40390023807040,"sku":"","price":6970.0,"currency_code":"INR","in_stock":false},{"title":"Gold","offer_id":40390023839808,"sku":"","price":6970.0,"currency_code":"INR","in_stock":false},{"title":"Silver","offer_id":40390023872576,"sku":"","price":6970.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8214\/2016\/files\/PHOTO-2024-09-13-13-39-185_6423f171-a365-4497-9cd0-8a38c662cc59.jpg?v=1726215079"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0573\/8214\/2016\/collections\/PHOTO-2024-07-28-13-19-56_3.jpg?v=1783966563","url":"https:\/\/earthyyarns.com\/collections\/neermathalam.oembed","provider":"Earthy Yarns","version":"1.0","type":"link"}