Neermathalam '24

Introducing Neermathalam: Onam ’24 Collection by Earthy Yarns 

Meet Neeli, a devoted admirer of Madhavikutty, who sits and watches the monsoon rains drench the lush greenery. As the rhythmic patter of raindrops creates a symphony, her thoughts drift to the vibrant streets of Kolkata. She recalls the bustling markets, the historic charm, and the artistic spirit of the city that once captured her heart.

In the midst of Kerala’s serene beauty, she reminisces about her time in Kolkata, where every corner held a story, and every shower brought a new adventure. The memories of Kolkata’s monsoon blend seamlessly with the present, sparking her imagination and dreams of an Onam inspired by renowned poetess Madhavikutty’s poetic vision.

As she gazes at the rain-soaked landscape, the idea of ‘Neermathalam’ takes shape in her mind: a collection that merges the timeless elegance of Kerala with the vibrant energy of Kolkata. Each piece in the collection is a tribute to the harmonious blend of tradition and modernity, crafted with sustainable materials that reflect our commitment to the environment - the way her Aami (as Madhavikutty was fondly remembered) would have envisioned it.

Neermathalam is more than just a collection; it’s a celebration of nature’s resilience and cultural heritage. The intricate designs capture the lush landscapes of Kerala and the poetic essence of Aami’s words.

Join Neeli on her journey, and embrace the timeless elegance of our new collection...